Showcase and sell the retail products of your choice

Retail Shelves

Work under light that emulates natural daylight

Full-Spectrum Lighting

Security and video surveillance help keep valuables safe

24/7 Security

Weekly rental fee includes utilities and Wi-Fi

Utilities Included

Get organized with ample, functional storage

High-end Cabinets & Fixtures

Your personal studio is private and secure

Locking Door

Shampoo Bowl

Hydraulic chair provides superior client comfort

Styling Chair

Convenient parking for you and your clients  

On-Site Parking

Relax between appointments with other Sola Pros

Spacious Breakroom

On-Site Laundry

Clean, common area restrooms for you and your clients 

Bathroom Facilities

Individual ventilation in each studio to eliminate odors

Ventilation

One of the perks of salon ownership at Sola? You get to choose the products you use and retail! This Earth Day, we’re spotlighting some of our favorit

Sustainable Beauty Brands We Love

The Faces of Sola program celebrates the independent salon owners who make up our vibrant community of 20,000+ beauty professionals. Since 2015, we’ve

Meet the 2025 Faces of Sola

Tax season doesn’t have to be stressful—especially when you’re prepared! As an independent beauty professional, staying organized and knowing what ded

Tax Season Checklist for Independent Beauty Professionals

<h2>Welcome to Sola New Town – Your Dream Studio is Within Reach</h2>Looking for the perfect salon suite in the heart of Williamsburg, VA to launch or elevate your business? Welcome to the Sola New Town, located in the New Town Shops on Main in the heart of Williamsburg at the intersection of Ironbound Road and Monticello Avenue -- a neighborhood full of great shopping, dining and services – Barnes and Noble, Panera, Loft, Opus 9 Steakhouse, Planet Fitness and many others.We focus on what’s best for you, so you can focus on what’s best for your business.We provide beauty professionals with high-end, fully equipped private salon studios alongside the support and tools needed to launch your business in no time. Whether you're a hairstylist, barber, nail tech, esthetician, lash artist, massage therapist, or other service provider, we have a salon suite tailored for you.Sola New Town Features:<ul><li>A variety of studio sizes (standard, large, and double)</li><li>Private, fully enclosed suites with individual ventilation and sound-resistant walls</li><li>High-end styling stations, shampoo bowls, and built-in cabinetry</li><li>On-site laundry, break room, and free parking</li><li>Flexible lease terms with all utilities included</li><li>24/7 private access for ultimate convenience</li></ul>When you join the Sola community, you’re not just getting a space—you’re gaining the freedom to run your business your way:<ul><li>Set your own prices and schedule</li><li>Keep 100% of your service and retail profits</li><li>Customize your suite with your own décor, music, and vibe</li><li>No overhead surprises—Wi-Fi and utilities are included</li><li>Access to business support, education, and a vibrant professional network</li></ul>Whether you're just starting your journey or growing your brand, Sola New Town provides the tools, space, and support to make it happen.Ready to tour your future studio? Call or text Lindsay directly at (804) 536-4964 or email <a href="mailto:lindsay@solasalonsva.com" rel="noopener noreferrer" target="_blank">lindsay@solasalonsva.com </a>to set up a confidential tour and learn more about current availability.Join the movement of independent professionals who are redefining what it means to be your own boss—at Sola New Town.Check out our other Hampton Roads and Tidewater locations <a href="https://www.solasalonstudios.com/locations/greenbrier1" rel="noopener noreferrer" target="_blank">Greenbrier</a>, <a href="https://www.solasalonstudios.com/locations/great-bridge" rel="noopener noreferrer" target="_blank">Great Bridge</a>, <a href="https://www.solasalonstudios.com/locations/hilltop" rel="noopener noreferrer" target="_blank">Hilltop</a>, <a href="https://www.solasalonstudios.com/locations/jefferson-commons" rel="noopener noreferrer" target="_blank">Jefferson Commons</a>, and <a href="https://www.solasalonstudios.com/locations/ghent" rel="noopener noreferrer" target="_blank">Ghent</a>.

New Town

City of Williamsburg

Williamsburg

James City County

Surry

York County

Yorktown

Gloucester Point

Surry County

Gloucester County

Gloucester Courthouse

Rushmere

West Point

Jefferson Commons

Welcome to Sola New Town – Your Dream Studio is Within ReachLooking for the perfect salon suite in the heart of Williamsburg, VA to launch or elevate your business? Welcome to the Sola New Town, located in the New Town Shops on Main in the heart of Williamsburg at the intersection of Ironbound Road and Monticello Avenue -- a neighborhood full of great shopping, dining and services – Barnes and Noble, Panera, Loft, Opus 9 Steakhouse, Planet Fitness and many others.We focus on what’s best for you, so you can focus on what’s best for your business.We provide beauty professionals with high-end, fully equipped private salon studios alongside the support and tools needed to launch your business in no time. Whether you're a hairstylist, barber, nail tech, esthetician, lash artist, massage therapist, or other service provider, we have a salon suite tailored for you.Sola New Town Features:A variety of studio sizes (standard, large, and double)Private, fully enclosed suites with individual ventilation and sound-resistant wallsHigh-end styling stations, shampoo bowls, and built-in cabinetryOn-site laundry, break room, and free parkingFlexible lease terms with all utilities included24/7 private access for ultimate convenienceWhen you join the Sola community, you’re not just getting a space—you’re gaining the freedom to run your business your way:Set your own prices and scheduleKeep 100% of your service and retail profitsCustomize your suite with your own décor, music, and vibeNo overhead surprises—Wi-Fi and utilities are includedAccess to business support, education, and a vibrant professional networkWhether you're just starting your journey or growing your brand, Sola New Town provides the tools, space, and support to make it happen.Ready to tour your future studio? Call or text Lindsay directly at (804) 536-4964 or email lindsay@solasalonsva.com to set up a confidential tour and learn more about current availability.Join the movement of independent professionals who are redefining what it means to be your own boss—at Sola New Town.Check out our other Hampton Roads and Tidewater locations Greenbrier, Great Bridge, Hilltop, Jefferson Commons, and Ghent.

Book a Service: New Town, Williamsburg, VA

Book a Service:
New Town, Williamsburg, VA